The book, through a series of relatable stories and proven techniques, creates a motivational roadmap for growth, based on the premise that strengthening ownership and awareness of one’s situation makes actual growth of any kind easy. The book breaks the 16-part formula into three chapters, beginning with defining growth and concluding with sharing the concept with someone else.

The formula is unconventional but employs common sense and humor at the same time. The content is personal and could be classified as ‘Self-Help – Motivational’, ‘Business Culture – Self-Improvement’, ‘Business Management – Leadership & Motivation’, or ‘Personal Development – Success’. Most feedback from friends and family has been extremely positive, and the common description I hear is that the book is “inspirational” or “motivating.” Most of the anecdotes focus on places that would be familiar to natives of Acadiana.

The book describes invisible barricades to growth, strategies to discover personal belief systems, and practical techniques to help make the changes required for growth. This is not a scientific, fact-based study; this book simply guides the reader to gain more awareness of their current situation, learn to take ownership of their life (right or wrong), and take action toward growth, whatever that may be.